Key Facts

A snapshot of my journey, highlighting experience and impact across diverse fields.

My Roots

Thank you for viewing my professional portfolio.

I’m Lee-Anne, a creative professional with a background that blends digital content creation, photography, storytelling, publishing, and education. I’m now transitioning into the e-commerce and digital marketing industry, equipped with a portfolio of adaptable, real-world skills I’ve honed across various fields.

This portfolio is a curated collection of my work across industries, platforms, and communities. It includes work on building digital products and designing brand identities that engage with a new market, as well as on creating culturally inclusive learning resources and managing marketing content end-to-end.

Over the years, I’ve led and developed creative projects that required strategic thinking, deep audience insight, and cross-platform execution — all skills I now bring into the e-commerce space, ensuring a customer-centric approach.

What ties my work together is a simple focus: empowerment through story and design. Whether I’m creating inclusive English resources for learners, developing independent publishing projects, writing blog content, or shaping digital campaigns, I centre people — their voices, learning journeys, and lived experience.

Highlights from events

My Background:

Digital Marketing & Content Strategy
I have developed and shared content on social media, newsletters, and blogs, emphasising engagement, voice, and user experience. I know how to connect with audiences through persuasive and cohesive messaging that aligns with larger brand objectives.

Photography & Visual Design

I’m a natural-light photographer with a documentary style. I focus on capturing real moments, honest emotion, and the quiet beauty of everyday life. My work is story-driven and grounded in connection, whether photographing people, places, or community projects. I have experience using tools like Canva, Lightroom, and the Adobe Suite to edit, brand, and prepare visuals for various formats.

Publishing & Editorial
As the co-founder of Lang-Wich LTD, an independent publishing project focused on Korean language learning resources, I wrote, edited, and produced creative content, including graded readers, digital resources, and customer-facing blog posts and emails. Though the project has closed, it gave me hands-on experience in content production, digital sales, fulfilment and customer engagement.

Education & Learning Resource Design
With a background in English education and ESOL, I’ve designed and delivered learner-focused resources that centre clarity, usability, and cultural relevance. These skills translate directly into writing clear product descriptions, UX-informed content, and onboarding guides.

Community Projects & Brand Values
From developing social impact initiatives to designing audience-specific materials, I deeply understand how to align content with values, a fundamental element of brand trust and long-term customer loyalty in e-commerce.

Books Written

Why E-Commerce?

I am drawn to the e-commerce industry because it allows me to craft compelling stories about the products and services users need to improve their lives. With my creative, strategic, and communication skills, I am well-positioned to contribute to digital-first brands that value meaningful content, strong visuals, and audience engagement.

Whether creating content calendars, developing customer journeys, supporting email marketing, or enhancing a visual brand identity, I bring a fresh perspective grounded in real project leadership and cultural awareness.

What I Bring:

E-Commerce & Digital Marketing

While transitioning industries, I’ve drawn on my core strengths to:

• Build and manage content-rich websites (including Lang-Wich, my former language-learning brand)
• Develop brand identities from the ground up
• Plan, create, and schedule digital content across platforms
• Design email campaigns and promotional assets
• Use customer-focused storytelling to drive engagement and trust

More than just a creative mind, I am someone who comprehends what drives user engagement and conversion. I am excited about the growth potential in this space and am eager to continue learning and evolving.